Indian Textile Denim Industry – An Overview

The denim segment always is seen to rule the fashion industry. It is considered to be an essential style element. Also, this denim textile industry is something that has effectively changed the fashion world.

The blue-colored denim has become an absolute must in every wardrobe. It is also considered to be a fashion essential for the decades. From 2015 to 2020, the global denim industry is expected to rise at a CAGR of about 6.5%.

The market value of the denim textile industry is also expected to increase from $113 billion to $153 billion. But, specifically in terms of the pricing behavior, this growth is expected to be highest in the Super Premium and Premium categories of the denim products.

Both Asia and Latin America are expected to lead the growth, particularly in the segment.

Talking about the history of this fabric, poor people used to wear white and blue colored fabric in a village known as a Dongri. Due to this particular reason, the thick cotton material was known to be Dungri in Hindi.

At that time, this fabric slowly and steadily got recognition, and the export of this fabric started in England. It was used to manufacture sturdy and cheap clothes.

The Britishers termed this fabric as Dungaree which was primarily used in the seventeenth century. It referred to particularly coarse, economical, as well as thick cloth made up of cotton.

During that time, the apparel made out of Dungaree was explicitly used by people that work best in a sturdy environment. It is because it does not tend to wear off quickly.

Over time, the name of Dungaree was changed to denim. Both the apparel and textile manufacturers focused on using this particular fabric for making several types of clothes such as dresses, skirts, shirts, and denim.

People are often confused between these two terms, i.e., Dungaree and Denim. Some people make the mistake of thinking of both of these as the same. But, some differences exist between these two materials.

It is the uncolored yarn from which denim is sewn which is colored after the weaving is done. On the other hand, it is the pre-colored yarns that are used in weaving Dungaree.

In the late 40s and early 50s, both the Dungaree and Denim specifically grew to be stylish. Globally, a lot of people love this material as casual wear.

Some of the advantages of this fabric are that they are practical, easy to wear, and comfortable.

Rise Of Denim Fabric In India

First of all, Flying Machine, a prominent brand, launched its denim in India in 1980. They did that to get into the adolescents’ market segment.

Fifteen years later, i.e., in 1995, Arvind Mills released the branded Indian denim after realizing the market demand for this fabric. From that time, many of the worldwide manufacturers, including Lee and Levi, have run their marketing drive in this country.

For the last few years, the denim industry of India has been significantly flourishing in the domestic market.

After China, India ranks 2nd position in the list of the largest denim marketplace. Still, the sector is having a lot of potentials.

Nowadays, there is a rising trend for denim. Most of the people, especially the youths are loving this wear. Most Indian children consider denim to be a fashion statement and informal wear.

Talking about the denim market of India, this is divided into three segments which involve Children, Women, and Men. Men acquire 85% of the overall market, whereas women contribute 10%. And 5% of the market is acquired by the kids.

Potential Of Indian Denim Industry

From the last few years, the denim industry of India has witnessed a significant rise. Currently, its production capacity in India is around 1.1 billion meters/annum. This industry is expected to rise more in the upcoming future times.

The denim marketplace of India covers almost 80 to 85% of the overall denim manufacturing. It is an outstanding statistic, but it is interesting to note that Indian denim production only contributes 5% of the global textile industry.

As per industry experts, denim fabric is the most fashionable segment in the country. This sector is expected to develop manifolds for the existing marketplace.

Many budding denim manufacturers worldwide are considering India as their target market due to the rising demand and popularity of this fabric in the country.

In this way, India is emerging as a denim exporter precisely because of its cost-effectiveness, best-in-class standards, and a large skilled workforce.

So, the Indian denim sector is affected by several factors such as:

  • the rising disposable incomes
  • westernization of work culture
  • and many other factors

All of these factors ultimately result in the increasing popularity of denim jeans.

Most of the younger generation people of India contribute to give utmost preference to denim in this globalization era. They consider this to be their wardrobe essential.

The middle-class people of India are majorly responsible for driving the growth of the denim industry.

The production and intake have been effectively grown by about 15% over the past decade. This sector is expected to grow more in the upcoming years.

Denim Industry Outlook

In recent years, there is a significant rise in the Indian denim industry. Considering this, the Indian denim manufacturers and brands are currently focusing on increasing their export on a global basis.

As India is a country that is concentrated more on the textile sector, the denim industry is significantly booming in the country. This industry is expected to add more capabilities in this sector.  

Manufacturing is also expected to grow more. But with a boom in potential, it is imperative to encourage fabric guidelines. Along with that, good exchange fee moves would help the country to achieve a significant export specifically.

Extra abilities are also expected to be added to the present production amenities. Currently, the government of India is focusing on taking specific approaches to augment the textile sector of the country.

In this regard, a number of the benefits are being offered by the government authorities. It will likely play a significant role in enhancing the denim industry in the upcoming years. Not only that, but this will ensure its sturdy growth.

Thereby, it will contribute to fuel the development of the denim sector in the country.

Final Verdict

So, the above-discussed ones are some of the essential things you should be familiar with about the Indian textile denim sector.

As India is a vast market and the Indian people have an increased likelihood of denim products, this sector is expected to rise more. Also, as an apparel fabric, denim is witnessing the fastest growth rate.

Due to the popularity of denim in India, this market is expected to rise at a CAGR of about 15% soon.

Although currently, the market is dominated by men’s wear, the other segments are trying hard to increase their market share. In the future, the demand is expected to shift towards premium quality products.


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